Lawyer Marketing 101: 4 Simple Ideas to Improve Your Law Firm’s Website Copy
When you approach the art of writing copy for a legal website, it is vital to keep a link of things in mind. You not only need to give reasons for complex legal issues in a way that your average person can know, you also need to make sure you keep the attention of your visitor. This is hard to do considering the fleeting attention span of web users these days.
When we write copy for the internet, we must keep in mind that this is a medium unique to itself. As a result, the copy we need to write is unique from other types of more traditional media outlets.
It is imperative that you learn the art of writing excellent web copy if you expect clear results from your lawyer marketing.
I want to discuss how to improve your writing for the web. I want you to reflect of this from the perspective of writing to improve the user experience. Your copy should help make your site simpler to use and also engage the user.
The subsequent are a few thoughts to reflect about when you are writing web copy:
1. Use lists – People like bulleted lists on the internet. This makes the content simpler to quickly look through and scan.
2. Write as if you were having a dialogue – The power of the internet is the high level of engagement it provides. People frequent blogs and sites so that they can interact with the content. The best way to achieve this engagement is to write like you are having a conversation. Stay professional but write with your unique voice.
3. Don’t write in legal speak – Not only is legalese hard to know for most people, it is less effective on the web. The last thing you want is for someone to bounce off of your site because they can’t know you. With fleeting attention and your competition only a click away, make sure you are communicating in a language the common man understands and identifies with.
4. Use graphics and photos when appropriate – People respond well to graphics and photos. They are drawn to them on the page. Photos can set an emotional mood and make the page more fascinating.
By implementing the suggestions in this article you will see an improvement with the usability and engagement of your web copy.
From helping your law firm SEO efforts efforts, to getting new clients or building a new business connection, we measure, test, and optimize the entire process. We know you’re busy. Contribute as much or as small time to the attorney internet marketing process as you like.
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