Sometimes the difference between a fantastic ad, that gets a ton of responses and one where you seem to be advertising to no-one can be some minor – it is the essence of excellent marketing that will set you apart.
Let’s take a look at some marketing psychology
Sometimes advertisements simply don’t work because of tiny, unknown subtleties of psychology
What is “marketing,” anyway? Here’s a clean way to reflect about it…
Marketing is really programming peoples’ brains with your words!
That may place you offside, but here is something that may make it simpler for you.
Any type of marketing online, no matter if it is websites or emails is on paper with the sole purpose of influencing people to look into your manufactured goods or service.
As a target, you are looking to get the person to say – I want that… OR I need to buy that now..
Whenever you write those words, you are doing so with the purpose of getting that person to reflect something and act on it.
If your marketing isn’t achieving your desired result, this can literally only mean one thing:
+++++++++++++Your words are not hitting home. They are not causing the readers mind to respond in the way you are wanting them to +++++++++++++++++++++++++
So let’s examine why
You wrote out an advertisement so carefully. It even looks like all those other ones out there.
But, at the end when you are ‘counting the money’, the results are not where they need to be
So, how do you get your readers to reflect what you want, then?
Understanding basic human needs and wants (psychology) is the key…. When you know the buttons to push, you can start to influence people in the way you need to.
Of course, the field of psychology is huge — you can get a Ph.D. in it. But, here are 3 psychological tips you can use to your advantage.
Be warned: Some of them may seem counterintuitive to you. But, remember! Maybe you need to try something counterintuitive.
After all… Sometimes what you though really did make sense, didn’t get the results
If you had been getting 100% sales and payments through the roof, you may not have even read this article…
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #1: At all costs, dodge looking like an advertisement. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
People are so used to filtering out advertising in everyday life – you need to be aware of that.
Your own way of thinking is evidence of this.
Would you consider using your spare time for reading advertisements?
Probably not.
People tend to classify an advertisement automatically as something ’selling’ to them.
So, the best way to dodge looking like this is to really give people some real information, for free.
That way – the giving of free information is NOT an Ad and therefore will not be seen as one.
As people respond to your first efforts that rewards them with something of value, When you come to make your offering – and DO try and sell to them, they respond!
Try it.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #2: At all costs, dodge looking like everyone else. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
You really have to stand out from the crowd of advertising to have ANY impact at all.
Unfortunately we see this so often, with all advertisements blending together to be indistinguishable from the next.
YOU WON’T BELIEVE THIS! $$$$$$ MAKE $10,000 Quick! THIS IS THE REAL DEAL, IT’S INCREDIBLE! etc…
Nobody even glances at this kind of thing anymore because it is the same as all the trash and they have become accustomed to it.
Make sure you are first and your messages will get through
You HAVE to stand out in order to succeed in business.
Combine this with Tip #1 to come up with headlines and email subject lines which really communicate something fascinating and meaningful.
Remember, you can capture peoples interest with headlines and subject lines… Making sure you are conveying something people have an interest in, then you can later sell them your manufactured goods or service.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #3: At all costs, dodge making huge promises you know you can’t keep. Don’t hype. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
So often we see the OUTRAGEOUS Promises in advertising. Sign Up free – We do all the work – and you will make 10,000 without having to lift a finger…. etc etc…
You can’t honestly expect someone to fulfill those promises, they have no substance whatsoever.
So, when you do things like this it sets off major red flags in peoples’ heads, and they stop reading.
People also become immune to your ads, if you promote something as the ‘Largest’ or the ‘Best’. They have heard it all before
Of course, if Google make the claim of being the Largest or The best… They have something to stand on, but all the other hype just turns people off.
You might even believe that you just found the “best site to come out in the last 10 years,” but so many people *have* worn out this promise that it holds no weight anymore (see Tip #2).
This one can seem counterintuitive, since you might reflect that you *should* say fantastic things about your website or manufactured goods to get people to want it.
The problem with that is… You are not taking the best of Psychology in your thought pattern
Instead – the keys are that you must be subtle. Get people to pay attention and different than the others.
Understated is the answer – and once you have the attention – let your website be the tool that delivers the WOW.
And if the reason that you are hyping up the marketing – is that you are concerned the website itself is not going to deliver that WOW factor, you need to revise the site and work out a way to make whatever it is you are selling powerful enough to bring get the message across
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